The four reasons why you can’t do without User Experience Design
After trying to explain to grandmother what the User Experience is, in this second article we go deeper into the issue and try to understand why the UX is actually so important.
The explanation can be summed up in four important reasons, all fundamental for the success of a project, digital or not.
A good work of UX, in fact, is potentially adaptable (and useful) to any type of project that has as its final goal to create a tool that is easily usable by users.
Let’s see, one by one, the four reasons why today it is essential to devote oneself to the study of UX Design.
It helps to define objectives and targets
Any self-respecting project must always keep in mind the objective it sets itself and the people to whom it is intended to communicate.
As already explained in the previous article, an effective analysis of the User Experience starts from the search for tools that are already working, and then dedicates itself to the study of potential users who will use the product in the design phase.
Always keeping in mind where we intend to go and who we intend to reach is therefore an essential part of the analysis work of the UX.
It helps to test a project before its actual execution
The third aspect to consider, considering from the point of view of “User Experience Centered”, can be summarized in the word “test”. By test we mean showing our idea, just sketched, to anyone who can give us a critical opinion on the work done.
In this way, even before dedicating ourselves to the development of a new website or a new app, we have fundamental data on how our product will be perceived and on what critical points we should concentrate.
Everyone will agree that creating something new (whatever the end product) is an important investment in terms of time, energy and money.
Starting from a good project approach, as mentioned in the previous point, allows us to have information on possible criticalities, before starting the production phase. In this way, we can avoid uncomfortable and often wasteful turnabouts caused by conceptual problems at the base of the project. In this way, we will avoid putting the entire “production chain” on stand-by.
Creates empathy and loyalty among users
People, especially on the Internet, are looking for tools to simplify their daily lives and often find themselves having to choose from a multitude of similar proposals. So what motivates a user to decide for our proposal over another? Among the different objectives set by a UX designer is the ease of use of the interface.
Users are now so used to navigating and interacting with applications, that they no longer bother to look at the contents of each page, but they scan quickly in search of the fastest solution to their problem. For this reason, we can say with certainty that a streamlined interface and good usability are the basic elements of user loyalty.
In all likelihood, a user who can easily complete a path that takes him from an initial question (need) to an answer (solution), within what could be our site, will remember in the future to reuse it, maybe even to recommend it.
The UX is certainly not an easy and fast process. Instead, it is a path of analysis and development that, if properly completed, allows our projects to gain and maintain competitiveness on the market in the long run.